Friday, December 16, 2011

Kolaveri: the carefully arranged careless look

I am sure, by now we have the Kolaveri, every version of it, oozing out of our ears.
Starting with the delight-to-watch Sharad Pawar one... transcending national/international borders, male/female/child/black/white/brown--even puppets on NDTV :) everyone seems to be encompassed by the infectious tune.
The skeptics have criticized it, the comments ranging from 'Rajni's son-in-law, hence popular' 'why the obsession with white skin in the south of India', some rubbishing the lyrics and many more such comments.
Let's admit, we don't create the music that we did until three decades back, when the lyrics held much meaning and moved us. Fast is fawned on and tardy is frowned upon. Instant gratification of all senses is sought. Here today, gone tomorrow. But as long as it lasts, people revel in its popularity.
One was dismayed at 'going viral' in our younger days but this is now a matter of great delight. So what's working in favor of this feverish zeal that encompasses the entire world with 21 million you tube video strikes? Remember the tananatananaaaaaaaa of Malgudi Days? Can we even try to explain why we feel so warm and joyous inside us when we listen to this song...especially those parts where we hear the looooooong drawn sleepy tanananananaaaaaaaaaaa.
 Such songs go beyond the superficiality and touch the child deep down inside us. Again, I don't seek to compare the two songs in either the lyric or tune. But equate the two as I find that that is the magic that is being sought to create.
We all know how much of a hair dresser's hand is involved when he needs to give his actors the tousled look of the mornings. A similar attempt has gone into making the song seem spontaneous and a lot more hard work has gone into giving the otherwise average-looking Dhanush a classy look. Dhanush and team has created this image of a simple South Indian rustic who seems to make light of his heartbreak. The part where Dhanush wipes his upper lip...seems so unaffected and unedited. That the song is in some silly English, helps people understand it. And they have loved it so much that no one seems to have pointed out the spelling mistake in the lyrics when it should have said 'I want you here now' and not 'I want you hear now'. Moreover, don't we all break into some such silly self-composed ditties when alone?
What also is redeeming  is that this song has firmly put South India on the Indian and world map in an astoundingly irrefutable way. The Southies are not simply dark skinned 'Maddus' who speak with a nasal voice but are now lending more and more of resources (music directors, actors, stories, films) to the North of India where we have the likes of Abhishek Bachchan confessing to feeling wonderful while working with the Tamil film makers.
I am aware that this song will not be the rage a year from now, but then why not just give in to the way it makes you smile and swing your head in rhythm with the simple beat?


Unknown said...

great piece of expressions.. Takes you to those corners of our inner self where we are nostalgic to the non-internet era where small small things mattered most and we used to listen to and see things. Even t listen to Celon radio and listen to tamil telgu and malayalam songs in north india were few of the only sources of regional entertainment. All the articles are well written and expressions heavy with human feelings and passions.. All the best.. Jay

Beautiful World said...

Thank you so much for dropping by and for your encouraging comments :)